Our History

Partnership for Children was set up in September 2001 to promote the mental health and emotional wellbeing of young children. Since then over 1.6 million children have taken part in our programmes.

Key Milestones

1997

  • Befrienders International, a global suicide prevention agency with telephone hotline services in 41 countries has the opportunity to develop a new programme for young children. They decide to develop a programme that gives children the skills to cope with difficult situations and be better equipped to deal with crises and difficulties as teenagers and adults. Reaching Young Europe, is developed by a group of psychologists from Canada, Denmark, Norway and the Netherlands. It is a school-based programme to teach six and seven year olds healthy coping and social skills.

1998

  • Denmark runs the first pilot. Initial results are promising but not good enough so the programme is re-developed.

2000

  • The new version of the programme is piloted in Lithuania and Denmark and finds significant impact on children’s coping skills.

2001

  • The association of a suicide prevention agency with a programme for young children is unhelpful, so a new agency Partnership for Children is formed.

2002

  • Reaching Young Europe is re-named Zippy’s Friends and and launched internationally.

2003

  • The first partner outside Europe comes on board when Zippy’s Friends starts in India.

2014

  • Over 1 million children in over 30 countries have taken part in Zippy’s Friends.

2016

  • Apple’s Friends for children age 7-9 launches.

2018

  • Passport for children age 9-11 is piloted in Norway and Bulgaria